I tend to disagree with you. It is not "just a game". A thoughts...yes it is education-but it is the BUSINESS of education. Growth is extremely important in terms of getting exceptional faculty, facilities, and top notch students. To do that, the university continues to need a marketing and sales group To a large part, the athletic department is the vocal piece of that marketing effort. All businesses need to be marketed and a vigorous and aggressive athletic budget is part of that effort to trumpet the Husky banner. Second....moving in stride with P5 schools creates separation for those of us willing to move from G5 smaller school mentality.
Listen, I get what you are saying but I honestly resist as seeing football as anything more than a football game (which I'm a really big fan of and I personally think its a wonderful game and all). Football is a sports game, and is widely seen as a marketing tool ONLY because a lot of people watch it and brings revenue to the school, gets the name out there, etc. But at the end of the day what really builds the reputation of an University like no other is the investment in education and strong research. Breakthrough discoveries, research citations, quality of students (SATs, GPA, etc), scholarships awarded to top students (the
real marketing tool for those in academics)... While football has the ability to promote the name to a nationwide audience, it does little to promote or enhance the academic end of the University to the top notch kids who will continue to go to the better private/public research Universities (Look at most schools of the SEC. Would you ever attend one of those if you had a chance. Heck no I wouldn't... Their priorities are misguided)
You have to build facilities, research labs, hire top notch staff, increase research expenditures to get Connecticut to the top 60 Research University club (AAU) and the only way to do that is by dedicating the billion+ funding from the State of Ct. to research and innovation. Smart move by the state and I hope it pays a lot of dividends to the people of Connecticut in the following decades.
With this, I'm not trying to say that UConn shouldn't fund football or that it should give up on it... It should definitely continue to fund and do the best it can to grow the program. All I'm saying is that spending a lot of money in academics is NEVER a bad idea, no matter how much is the amount. You can't never spend too much to improve Research and Academics in flagship university like Connecticut. It would only make UConn stronger