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Message: [QUOTE="QDOG5, post: 2163919, member: 6764"] NBA set an attendance record this year. The TV ratings are up also. So somebody is watching the non contenders. The NBA has always been a stars league. Most people enjoyed the Celts/Lakers years even though they knew the rest of the league was on a lower level. Durant was a free agent and went where he thought he had the best chance to win a title. I don't hold that against him. The Warriors are even more fun to watch with him on board. I think the optics for him and the league are fine. Now, the optics of stars sitting out regular season games -- bad for the league. [/QUOTE]