Naming Rights For Gampel Renovations

[UCONNJACK]

 

[UConn Dan]

So should I go with UConnDan Family Arena for the naming rights?

 

[UConnJim]

What do they mean by arena naming for $5 million per year or $20 million in perpetuity? Are they looking to change the name of Gampel?

 

[John]

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are all schools doing this extreme level of naming type of stuff?

 

[UCONNJACK]

are all schools doing this extreme level of naming type of stuff?

Yes.
University athletic naming rights have become a crucial revenue strategy for collegiate athletic departments to fund scholarships and operations, often resulting in long-term, multi-million dollar deals. Recent trends show a surge in stadium and arena naming rights partnerships, such as the University at Buffalo's 15-year, $31.75M deal with Broadview Federal Credit Union.

Athletic Director U +3
Key Trends and Examples in Athletic Naming Rights:

• Major Deals: Beyond the University at Buffalo, significant deals include Rutgers' extension with SHI International through 2029 and Kentucky's partnership with Kroger.
• Field-Specific Rights: Instead of rebranding entire stadiums, many universities are selling naming rights for the field itself, such as Penn State's agreement for "West Shore Home Field at Beaver Stadium".
• Revenue Focus: Mizzou Athletics recently engaged a partner to secure naming rights for Memorial Stadium as part of a strategy to increase competitiveness.
• Strategic Partners: Third-party firms, such as Van Wagner and Intersect Partners, are increasingly involved in brokering these deals.
• Considerations: Institutions prioritize partners that align with their core values, navigating the sensitive balance between commercialization and preserving traditional names, particularly with memorialized venues.

 

[UConn Dan]

What do they mean by arena naming for $5 million per year or $20 million in perpetuity? Are they looking to change the name of Gampel?

Gampel should stay in the name, it will prob be structured like XYZ Arena at Gampel Pavilion or something like that (see the Rent).

$5mil for naming rights for 5 year term. $20m for naming rights in perpetuity, but nothing is forever so there’s prob some 30 year term or something behind the scenes. Just speculation on that

 

[John]

Gampel should stay in the name, it will prob be structured like XYZ Arena at Gampel Pavilion or something like that (see the Rent).

$5mil for naming rights for 5 year term. $20m for naming rights in perpetuity, but nothing is forever so there’s prob some 30 year term or something behind the scenes. Just speculation on that

it's the forever seats of naming rights.

 

[alexd]

They're not naming the bathrooms???

 

[upstater]

Gampel should stay in the name, it will prob be structured like XYZ Arena at Gampel Pavilion or something like that (see the Rent).

$5mil for naming rights for 5 year term. $20m for naming rights in perpetuity, but nothing is forever so there’s prob some 30 year term or something behind the scenes. Just speculation on that

And then the TV crew just calls it Gampel Pavilion.

 

[temery]

If I had the funds and I could purchase naming rights, it would be called Gampel Pavilion. Loyalty.

 

[MexicoHusky]

Welcome to the Formerly NorthDakotaHusky and Now MexicoHusky West Concourse Lavatory

 

[Vancat]

it's the forever seats of naming rights.

 

[BGesus4]

Tounde yessoufou pavilion has a nice ring

 

[HuskyHawk]

Gampel should stay in the name, it will prob be structured like XYZ Arena at Gampel Pavilion or something like that (see the Rent).

$5mil for naming rights for 5 year term. $20m for naming rights in perpetuity, but nothing is forever so there’s prob some 30 year term or something behind the scenes. Just speculation on that

Sometimes they name the court as well.

 

[Eric K]

Bob's Discount Furniture Court, if we're being real

 

[JohnFSilver]

The John Silver press seating area has a nice ring to it.

 

[drayenob]

They're not naming the bathrooms???

Chief's Urinals at Gampel

 

[UConn Dan]

Sometimes they name the court as well.

Yeah. Right now it’s Alumni Court. I remember there was talk about naming it after Calhoun and Auriemma at some point. There’s probably an article about that somewhere. I don’t know if they monetize the court name itself other than the ads that appear on it.

 

[Flipside]

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Go Amy & everyone @ The UConn Foundation!

Amy Yancey is president and CEO, leading a team of approximately 180 professionals. She oversees all philanthropic fundraising, alumni relations and engagement activities, and investment of the endowment for the entire University—including all campuses, UConn Health, and the Division of Athletics. Amy serves on University President Radenka Maric’s Senior Leadership Team, working closely with administrators and deans from across UConn. Yancey has a proven track record of building momentum and achieving increasing levels of philanthropic support as a senior leader of institutional advancement. Before coming to the Foundation in January 2024, Yancey was vice president for development at Boston College, overseeing fundraising for financial aid, the student and athletic experience, and academic programs. Previously, Yancey served on the senior leadership team at the University of Virginia, and led fundraising teams at Pennsylvania State University and the University of Tennessee, Knoxville, where she earned a bachelor’s degree in philosophy and a master’s degree in plant sciences and agricultural economics.

March 2025 @ Legends NYC

Final Four Indy 2026

 

[TerryBoyz]

If I had the funds and I could purchase naming rights, it would be called Gampel Pavilion. Loyalty.

As in a “forever” name. A great concept.