That isn't really my point. My point is that virtually every program in America loses money on an unsubsidized basis, including most P5 schools. Every D2 and D3 school has sports, and none of them make money either. High school sports don't make money (ok maybe football does in Texas). And yet, all of this stuff exists on every level. Each organization makes a determination as to how much pain they are willing to bear, and what the "value" of every athletic and academic program brings to the school.
http://chronicle.com/interactives/n...dec289e45aaa8f12757d89e52c2#id=details_129020
There are also a lot of ways to look at the math. In 2014 UCONN athletics had $71M of revenue, $17M of it was subsidies from the school. $10M from student fees. The student fees don't cost the school anything, and UCONN has record enrollment, so I'm going to pretend for a second that money doesn't matter.
http://www.foundation.uconn.edu/2015/12/08/the-fy15-uconn-foundation-annual-report/
BUT - the school also raised $16.9M through the foundation for athletics, and it doesn't look like any of that money is counted in the "revenues" in the above. So did the school really lose any money on a cash basis?
If you took athletics away, how much money would you have to spend on marketing in order to make the school attractive to students across the country? $5M? $10M? $20M? I have no idea.
What I'm trying to say is that athletics is part of a complex ecosystem and people LOVE to break out sports as a separate entity because it makes for a good read. But that isn't how you would look at it if you "ran" the business of UCONN as a whole. So it is silly to look at it that way if you are standing on the sidelines. Even "for profit" businesses do all sorts of things that aren't profitable in and of themselves for a variety of reasons. People that write these articles have an agenda.
I'm not saying that the finances don't matter - but you can't look at them in a vacuum.