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Message: [QUOTE="browndog319, post: 3205386, member: 7185"] Football, football, football... Mr. Aresco, the AAC “brand”? Really? As a career marketer, I would be spending night and day rebranding anything where the brand essence seemed to ooze “island of misfit toys that we would abandon immediately if anyone else wanted us.” With the exception of Tulane, it’s a bunch of academically mediocre schools with zero that’s interesting about them. We are a public ivy and because we’re a basketball first school, we have to hemorrhage money and succumb to your sucky TV deal? I don’t know whether to wish for ESPN to renegotiate or not. It would be fun to make that happen but it sure won’t make negotiating our exit simpler... [/QUOTE]