Spot on! I have objected to folks getting riled up by an opinion poll. Sports Journalist cannot have watched a sufficient number of games. Also just what is their "expertise" based upon? Watching games? Fans who have far greater in-depth knowledge of their own favorite team. Not that fans have much more knowledge of many other teams. Even the coaches' poll is a joke. The coaches will have an expertise relative to the teams they prepare for and play. Although they will have ability to evaluate other teams by watching a few games, certainly more than sports journalists. Plus, any opinion poll is mostly based on biases for/against certain teams and conferences. It is a waste of time to bother with such polls.
The coaches have an assistant do it. It is one of the factors that has devalued opinions regarding the Coaches Poll.
I have no problem with coaches or writers making a poll without particularly seeing games. I've seen a huge amount of games since 1996 - probably 25 seasons (or more) of almost every home game and quite a number of seasons when we were in NJ seeing many away games - heck, for at least 2 seasons my wife and I saw every Rutgers game in person. During the season we watch the best of televised games in the fall, when we are still wrapped up with football, and parts of a majority of televised games for the rest of the season - I admit I don't typically stream, but will if I have a special interest.
Here's the thing - it isn't the watching of the game that informs my opinion of teams. Its the games they won, who they played, scores, a general feel for the games. All readily available for someone doing a poll. It isn't that I can't tell bad basketball vs. good basketball and a talented team vs. a non-talented team (at least in a general sense). But that is all inherent in the results.
The downside is that the initial poll is just based on, well, very little - the prior season teams are history, the reputation of the school and coach doesn't guarantee anything, and these polls are close to a guess. Unfortunately, there is a lot of moving teams up and down from these starting points and I agree it makes sometimes odd polls. But again, polls are just reflections of where things are at.
Seeding for the NCAA tournament involves a much more rigorous deep dive. But those folks do the deep dive. There is no reason the polls should require it, because, in the end, they don't actually mean anything. Just saying.