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Message: [QUOTE="PopcornHatKid, post: 4422882, member: 6559"] You can't track attrition with billboards. Sure, you, the UConn Football fan might like to see a billboard, but its more-so for awareness than anything else. You use billboards to keep known brands top of mind. Verizon, Coca Cola, Budweiser - brands that you know. You don't use billboards for acquisition - or in this case - ticket purchases. You use social media, website, email marketing, OLA, OLV for that type of stuff because you can track performance in real time and optimize based on the results. Should we see more banner ads or targeted social media posts across all UConn sports? Absolutely. But billboards, not so much. [/QUOTE]