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- Sep 20, 2011
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Will the ratings go up? Sure.
1) Will they go up to the point where the ad time is more valuable than what other networks offer for college football? Hell no.
2) Will they go up enough for ad time to cover what they are paying? Depends on what they are paying, which is why they likely won't overpay.
I don't think people are turning off SEC, B1G, ACC, and Pac 12 games to watch Big East football. And that's the biggest factor for the contract, not basketball.
Not most people, but I sure as hell am if they have a slate of BE games on tap for saturday. I think many, certainly not all, BE fans would as well.