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Message: [QUOTE="CL82, post: 3549343, member: 44"] I don't think it was. Here's a quick and dirty comp: 1. The deal was back loaded with the initial payment, before production costs, being @$5M per school. So take out atleast $1M for the infrastructure build out, another at least $1M (annually) for production costs and whatever the leagues cost is for the football production costs and the Big East's deal for just basketball is a higher value. (Call it $4M for the BE vs. <$3M (net) for the American.) 2. We just got another $500k for our football home game rights. ($4.5 vs. <$3M) 3. The move to the BE saves us @ a year in travel costs. ($4.5 vs. <$500K.) 4. We were selling more gear and it will undoubtedly pick up even more once we actually join. 5. The American deal is for 12 years. The BE is just about to renegotiate their deal. They will likely make more. [/QUOTE]