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[QUOTE="billybud, post: 3549038, member: 3850"]
Sounds like Learfield is "exclusive multimedia rights holder"...whatever that encompasses...I suspect that UConn going Indy left a void..since football was in the AAC agreement..and IMG stepped in and assisted UConn with the CBS contract.

[I]UConn Sports Properties solely represents the University of Connecticut. In complete collaboration with the university, this locally based Learfield IMG College team is committed to extending the affinity of the Huskies’ brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base.

As UConn’s exclusive athletics multimedia rights holder, UConn Sports Properties manages all aspects of the rights relationship providing corporate partners numerous opportunities in which to bolster their own brand through such assets as venue signage; event sponsorships and promotion; corporate hospitality; radio; as well as digital engagement and visibility via the official athletics website, [URL='https://uconnhuskies.com/']UConnHuskies.com[/URL].[/I]
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Verification

First name of men's bb coach