Walz addressed the billboards in the post-game presser yesterday. They are electronic billboards and not that expensive to have an image up there for a couple of days.
“Yeah, it is just something that I talked to my staff about, talked to my marketing people about; it is something that I wanted to do. You know it’s not all that expensive, which people don’t understand. You get them on a digital billboard; you are not paying an expense of having the billboard printed. It is a PDF file - it is real simple and the great thing about them is that you can dictate when you want them up. It’s real easy. So, it is very inexpensive way to say a big thank you because our kids loved it, just saying thanks with their picture up in their uniform, and like you said, it gets out there on the internet on a national stage. Sometimes when it comes to recruiting, you try to think outside the box and we had signed them already, so it wasn’t anything we were doing to try and get kids, it was just a simple way to say thanks and I think they all really appreciated it.”