I understood your point fine. But I'm not sure you are considering fully what the Big East is trying to do. This is what they are trying to do, in no particular order:
1) Maintain conference by not only adding strongest possible football teams from smaller conferences, but by adding enough to insure conference stability going forward (you mentioned the Championship Game, which is a big part of that, but also if there are any more defections, this will buffer that from threatening the league's demise....again...).
Disagree. The Big East is has no stability, because it could get raided at any given second. The BE is also infinitely more stable than C-USA or the Mountain West and the second a team from that conference got a call from the Big East to be next in line - they would join in a heartbeat.
2) Increase the prospective tv contract value, both through market size and fanbase (Memphis, SMU are in the former....Navy is in the latter).
Disagree. Does Memphis, SMU or Navy add more to a TV contract than Louisville, UConn or Rutgers? No, they don't. Those additions, and any further addition besides BYU decrease UConn's take from the TV deal. Nobody cares about those programs, Navy included. If they did, they wouldn't have been relegated to CBS Sports Cable Lineup the past decade. They have no value and were simply a reactionary move by a conference with inept leadership.
3) Make "in-roads" into popular recruiting areas (TX, FL, CA).
Disagree. I don't understand this one at all either. Any program can go into a state and recruit a school if there is mutual interest by the athlete and the program. UConn doesn't make 'in-roads' into Florida or Texas because they'll play SMU there every 6 years. It's a totally fallacy that having a team in a state opens recruiting roads. Having Houston, UCF, etc. in a conference doesn't pave the way for teams from the '6th best conference' to grab players from there.
4) Look to improve or even create rivalries in order to increase product draw (i.e., USF/UCF, SMU/Houston, etc.)
Disagree. The only new 'rivarly' that could would ever move a needle would potentially be USF/UCF just due to the sheer numbers of people that go to that schools. Not even on a regional level does anyone care about SMU/Houston.
Will the Big East strategy work? I don't know. God, I hope so!! Otherwise....Memphis....ouch! But that's what they are trying to do, and Navy and SMU are certainly a part of it...
I think/hope the Big East can land a deal approaching $10M for all sports schools on ESPN/Fox that let's us keep our Tier 3 rights. NBC Sports is a death blow. Period.
Since I'm being hyper critical, I suppose I should include what I would have done.
Big East East: UConn, Rutgers, USF, Cincy, Ville, UCF
Big East West: Houston, Temple, SMU, Football-only: Boise State, San Diego State, BYU