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[QUOTE="j66kicker, post: 2815905, member: 4447"]
I'm a hard core UConn WBB fan, and I do go to a few WNBA games a year and watch a lot of them on TV and League Pass.  But I admit my interest in the WNBA is more driven by following past UConn stars than by actually finding the WNBA game exciting.  I feel lucky to have lived in Phoenix for the past 10 years and been able to go see DT play whenever I want.  For the most part, without the UConn stars, and a few other players I'm very familiar with from hating them in college or otherwise following them as UConn opponents, I probably wouldn't find the WNBA all that exciting.

In the earlier days of the WNBA there was a concerted effort to place college stars near where they played in college.  It worked out great for Minnesota with Lindsay Whalen, for example. When I still lived in CT I went to see the Sun play so I could see Nykesha.  I think that sort of marketing might work better - at least on male sports fans - than gender-related causes which are probably aimed at females but don't seem to be having any positive effect.
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First name of men's bb coach