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Message: [QUOTE="Shades, post: 2815834, member: 6101"] In a way, I market at a grassroots level to hardcore women’s college basketball fans by starting WNBA game threads to encourage these hardcore women’s college basketball fans to watch WNBA games [SIZE=5]live[/SIZE], but the response has been disappointingly tepid. There’s not a lot of evidence to show that the majority of hardcore women’s college basketball fans are interested in watching WNBA games [SIZE=5]live[/SIZE] over what they normally watch or do. They are more interested in looking at the box score to see how their college favorites did. This is a general conclusion that doesn’t apply to everyone obviously. So if you’re one of these hardcore women’s college basketball fans who aren’t that into the WNBA, I’m curious why. Is it because you have no local team (that might be huge for me)? Is it because it’s hard to find on television (even though most games are on very cheap League Pass that can be played on television)? Or is it you just don’t care for the product? If it’s difficult to market to hardcore women’s college basketball fans on their own turf, how much good is it going to do to throw a ton of television marketing money at NBA fans, who would be presumably so much less interested in the WNBA than hardcore women’s college basketball fans? I don’t think a ton of money into television marketing is going to do a lot of good or has shown to be an effective use of the money. They need to rely on the grassroots methods until they’re a richer league, and that’s going to take time and patience. [/QUOTE]

Verification: First name of men's bb coach