Monday night is not a great time. If NCAA had opted for late Sunday afternoon years ago, ala the super bowl, the viewership (and the publicity) would be different
I do think they need to figure out something about the day and time. Even among my family group that is scattered around the eastern time zone we texted more during the Alabama game. I am a fanatic so the game could be on whenever. But think about it, the product has to be available for when the casual fan has a reason or time to view. Basic marketing.
For me it makes for a four day weekend because I know I will not be useful in any capacity leading up to the game on Monday so I am not working and Tuesday I may work but over the six I can say I have taken more Tuesday’s off than worked.
That is not a casual fan. My nine year old son was pumped all day did his best but only made it to half time. Let’s be realistic when they landed on Monday night at a time that is past 8-12 year fans bedtime it excluded an age group that is really starting to love sports. Even young casual fans after a long party weekend may not turn on the game. And certainly late for anyone who may be retired so you get an impact on numbers.
I wonder how they landed on Monday night. It works for football but that connection is simple to make.
Hurley talks about marketing a lot it seems the women have now claimed the better day and time slot. Friday and Sunday with perfect timing. I am certain if their championship game was on late Monday evening they would have been a bit lighter in the viewership count.
But it is a problem that is having a
negative impact on the sport.