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Message: [QUOTE="jostar1, post: 5302296, member: 1737"] I can't get a good handle on what subscription money goes for. I wish they would give some examples. Do they give the money to the Athletic Department or directly to the student-athletes? This is what they said: [LIST] [*][B]Support for Student-Athletes:[/B] All net proceeds from our initiatives will directly benefit UConn student-athletes, ensuring they have the resources they need to excel both on and off the field. [*][B]NIL Opportunities through Storrs Central:[/B] Storrs Central will act as a dedicated marketing agency, empowering UConn athletes by facilitating new and innovative Name, Image, and Likeness (NIL) partnerships, opening doors for additional revenue streams. [*][B]Pioneering Revenue Sharing:[/B] As the landscape of collegiate athletics continues to evolve, Storrs Central will play a vital role in shaping the future of revenue sharing, helping student-athletes thrive in this new era. [/LIST] [/QUOTE]