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Message: [QUOTE="Fairfield_1st, post: 5071598, member: 3005"] Isn't school pride also related to sports? I assume you didn't ask a bunch of people why they're wearing MSU gear, so your comments are really just opinion. I can't quite wrap my ahead around what "regional tradition" means in regard to merch. I went to UConn because my oldest brother went there from 77-81. He would bring me to the men's soccer games and I was an avid fan of Husky Hoops on the B&W TV in my room. There was nowhere else I wanted to go. So even back then, the sports kicked off my love of and pride in UConn. I'm not suggesting sports is the end all for why people buy merch, but successful sports teams, like back-to-back natties, can really amplify the purchases. [/QUOTE]