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[QUOTE="Storrs South, post: 5070114, member: 7275"]
We actually don’t know if basketball is rev positive or neutral or negative. Nobody does. The accounting the school provides every year gives us some insight into sport by sport economics but it’s not a perfect view. For example, the license deals with Learfield, Nike, Coca Cola, etc cover the entire athletic department and don’t cover one sport.

Any one of us could make an argument X% is attributable to Y sport but we don’t actually know.

Benedict has mentioned in the past that if you cut football it would impact all of those agreements mentioned above and others so simply cutting a sport does not result in 1:1 savings since you are impacting revenue side of this for things directly related to football plus revenue that covers entire department.

Also playing at the Rent or XL is a cost on UConn’s books but it’s a state entity giving money to another state entity so one can argue this is hardly a cost but an interdepartment accounting adjustment.

And then lastly regarding hoops it has no accounting of donations, admissions and enrollment impacts looking at individual sport accounting.
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First name of men's bb coach