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Message: [QUOTE="jostar1, post: 5064460, member: 1737"] This article from April is relevant now. Note the quote from one Big 12 AD: [B]College sports is run by football, so why is the Big 12 betting big on basketball?[/B] "We all now live on the SEC and Big 10’s chess board. This includes you, [URL='https://www.ncaa.org/']NCAA[/URL]. Even if you’re not a King or a Queen on this board, you’re OK with being a [URL='https://www.chess.com/terms/chess-pieces#:~:text=There%20are%20six%20different%20types,Let%27s%20meet%20them!']rook or a pawn[/URL], too. Looking at you, Nebraska. The ACC and Big 12 are in a death struggle to retain their spots No. 3 on the four-conference power poll rankings. Where they sit typically depends on where you live. To keep its spot the Big 12 is doubling down not on football, but rather basketball. Because all of the premier names in college football belong to the SEC and the Big 10, the Big 12 sees its future as being the best basketball brand in the sport. Since he was hired as commissioner of the [URL='https://www.cjonline.com/story/sports/college/cat-zone/2024/03/13/big-12-commissioner-brett-yormark-talks-about-basketball-football-soccer-in-news-conference/72951003007/']Big 12, Brett Yormark[/URL] has made it no secret that he believes basketball is an undervalued property. As football continues to eat up more of the basketball season by expanding its playoffs, this is a calculated but necessary risk. “It’s the best way to keep our spot at the table,” one Big 12 athletic director said." The table is that of ESPN, Fox Sports, CBS, Turner, or any potential media rights partner that wants to dump money into live sporting events. Think Amazon Prime. Perhaps Apple TV, too. [URL unfurl="true"]https://www.aol.com/college-sports-run-football-why-100000999.html[/URL] [/QUOTE]

Verification: First name of men's bb coach

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