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Message: [QUOTE="UConnJim, post: 5062357, member: 1559"] It's more complicated than this. You are correct, companies can now measure which articles are read and how long people stay on the page, but that is not necessarily how reporters are allocated. One of my friends who is a reporter at a large newspaper that has a union told me it is very difficult to fire the writers that don't get read. The union reporter salaries are capped by the union contract so many of the popular writers will leave for a better opportunity if they can. Those that don't have better opportunities stay. I asked how the most popular writers stay and he told me the very top writers are promoted to management (like asst editor,...) so they can be paid a higher salary. [/QUOTE]