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[QUOTE="billybud, post: 4988445, member: 3850"]
Maybe...the magnetic poles will once again shift...

Basketball ...could it start carrying more weight ?

The magnetic poles switched in the 90's.  Basketball was more of the breadwinner than football and then..boom !  Football started taking off in media contracts.

Example...When FSU joined the ACC, FSU made about 40% more per year than the top SEC school. In 1995, FSU's ACC payout was $5.6 million. The top SEC school was just under $4 million. As late as 2001, FSU's payout from the ACC was $9.5 million, while the top SEC school (Kentucky) pulled in just over $7 million.

From the time FSU joined the ACC until the early 2000s, the ACC was the most "lucrative" conference in college athletics.  And Swofford has said that the conference did not see the pole switch coming but tried to recover.  A basketball conference in a football world. But, like an ocean liner, conference culture does not swiftly turn.

The question is...will basketball start to regain more of a monetary share ?
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