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[QUOTE="UConnJim, post: 4933895, member: 1559"]
I think you have to look at the big picture with UConn's revenues.  Basketball revenues were weakening with the school in the AAC and the men's team in a decline.  Stabilizing and improving basketball revenues and performance became a top priority and it has been accomplished.  Remember, the tweet is about last year's revenues and this year ticket revenues for both men and women has seen improvement.

Football revenues and performance have started to improve since Mora arrived, but much more needs to be done.  I do think UConn has invested more in football, but we need to continue to invest to improve performance.  It's a virtuous cycle:  invest in football leads to better performance which leads to higher revenues which leads to more investment which leads to better performance which leads to higher revenues...  At the present time, the AD needs to lean on sponsors and donors to increase the investment in football.

And, I look at it this way.  Right now, UConn could compete in the Big 10 in all sports with the exception of football at current spending levels.  (I know UConn is not getting a Big 10 invite.)  But it's pretty clear that if UConn gets an invite to a P4 conference, the increase in revenues could go primarily into football.
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