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Message: [QUOTE="AZHuskiePop, post: 4738363, member: 1609"] That’s a double example Because US Airways went bankrupt and was purchased by American West a great regional airline based in Phoenix., I’m very familiar with them because they offered a direct from BDL to PHX . I miss that Airline They took the more nationally known name with a multitude of national routes . Then Unfortunately it became a crap airlines but apparently made enough money to buy a floundering but once prestigious American Airlines to form an even bigger crappier airline Saying that the name of a conference is pretty important. The PAC is one of the oldest and once prestigious football conferences in the country I don’t ever write out Mountain West (MW ) A conference with little national recognition. So I suspect the PAC name has a much greater value in media negotiations than MW . I’m not saying P5 money but their contract is around $4-5 million range I suspect using the PAC name they can exceed the AAC contract. With OSU , added to Boise , SDSU , Fresno , San Jose , Air Force ,Colorado State . That’s a very respectable conference . One Aresco’s would call P5-6 . Rebranded as the PAC its instant credibility. Adding those two to the MW is stupid rebranding as the PAC makes sense. If it’s legal IDK . but from a Marketing standpoint it’s the better move [/QUOTE]