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Message: [QUOTE="auggie22, post: 4733630, member: 551"] The movie idea and that it is being marketed as a benefit of the ACC is another obvious, flailing attempt to show additional and future upside for their conference membership. It is the equivalent of looking under couch cushions and I imagine the bottom line impact will be negligible. Anyone who has a nice TV and is aware of streaming options has already discovered the irrelevance of a movie theatre. Everyone sitting in the same direction, stadium seating - in the dark - is not a social experience. The watching experience even if you like movie seating is marginally better at best. [/QUOTE]