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Message: [QUOTE="jostar1, post: 4710374, member: 1737"] This is what I am hoping for. Listening to Greg Flugaur this afternoon talking about Oregon and Washington being added to the Big 10, he said that the Big 10 wants to be a national conference. And that is exactly what Brett Yormark said about the Big 12. And Yormark doesn't strike me as the type of guy who is going to watch the Big 10 become a national conference without him advancing his own plans. "We have a plan,” Yormark said in a video conference with members of the media. “[B]As I’ve said all along, we have an appetite to be a national conference in our makeup from coast to coast, and we do believe in the upside of basketball moving forward as a collective group. From a brand perspective, I want us to be perceived nationally and recognized. [/B]That wasn’t the case when I took the job. People in New York said, ‘Where are you going?’ The Big 12. ‘The Big what?’ And that’s Ok.[B] Our brand awareness doesn’t resonate everywhere. And I want to change that. [/B]One way to change that is to create a new narrative and profile, which we are doing to leverage the influence of ESPN and Fox. [B]“Another approach to take is creating a footprint nationally. It gives you a vested interest in those markets.[/B] Certainly probably more challenging to do that but certainly a possibility. If the situation presents itself, where it’s additive and creates value, enables us to reach some of our goals and objectives, we’ll do that. [/QUOTE]

Verification: First name of men's bb coach