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Message: [QUOTE="jostar1, post: 4707006, member: 1737"] I prefer to listen to Brett Yormark, rather than Berry Tramel. "I've never apologized, nor will I ever apologize for being proactive. We must be bold. We must be aggressive and thoughtful. We have to market like we never have before. [B]We're the challenger brand to the Big Ten and the SEC. [/B]Anything we do has to be additive. If we aren't expanding, I want to give people a reason why we wouldn't be. We also aren't just a football conference.[B] On the basketball front, we've got to bring the product to all the right places, and New York is the place for it. I want us to have a big moment in New York.[/B] Everybody will have an opinion of us, but I'm very bullish on who we are and where we're going. We've got to strive to be the best version of ourselves and continue to find ways to increase our reach." [/QUOTE]