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Message: [QUOTE="WestCoastHusky, post: 4706894, member: 566"] They are not. BYU is the far bigger brand, and it is more than enough to carry that state. UConn is much better brand than Utah. People tend to think how well a team does on the football field is all that matters, but it is far more than that when it comes to TV contracts and media markets. Utah, being in a smaller state than CT, and with BYU as the big school in-state, is just not as valuable as UConn who is the only big school in the state of CT. [/QUOTE]