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Message: [QUOTE="HuskyHawk, post: 4706799, member: 1414"] Agree the gap in pay isn’t reflective of the gap in total advertising dollars. They are chasing scarcity. There aren’t enough big football games. People were stunned at the Big XII deal. It has, honestly, almost no big football games now unless a couple teams really exceed expectations. So what did he sell? Competitive games in football, strong fan bases and huge inventory of big games in basketball. More than any other league. BYU was reportedly quite important as it has a huge base of fans who will probably now follow the league generally (as we do with Big East games). Colorado captures a top 20 market growing rapidly and a rising hoop team and football team with lots of interest. Both UConn and Arizona fit with what they are selling as a vision. UConn broadens the scope a bit, has more upside and UA is safer. Let’s see what they do. [/QUOTE]