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Message: [QUOTE="CL82, post: 4697791, member: 44"] In a lot of ways the big east is better positioned to maintain or nominally grow its value. First, because it's only for basketball, the biggest contract is very affordable. So much so that even with a modest increase it still is a pretty good value for the content it provides. Second, and not in significantly, geography lends a hand. Being in the eastern time zone makes it's basketball games more useful. Keep in mind that relative value drives that analysis. If the Big East walks away with 8 million per school in its next contract negotiation, that would be viewed as a pretty significant win, nearly doubling the existing value of the broadcast rights. [/QUOTE]