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[QUOTE="HuskyHawk, post: 4688548, member: 1414"]
Because west coast time zone games suck for ratings and half the schools have very low appeal.  Oregon State and Wash State are bottom of the barrel. Stanford and Cal struggle to attract viewers.  Oregon vs USC is a big game.  Now that game is gone.  So what big game is left in the Pac?  Oregon vs Washington?  Colorado now probably.  Utah is decent and  ASU or UA is on occasion.

Losing UCLA and USC decreases the inventory of quality games dramatically.  The Big 12 in contrast is much stronger at the bottom.  It's a little like we saw in the early days of the AAC for basketball, 4-5 appealing teams and several terrible ones.

The B1G benefits because USC and UCLA will not only bring eyeballs, but will play half their games on eastern or central time.  UDub and Oregon playing B1G teams on B1G time would be more appealing than UVA or UNC playing those games.  But there are other non-sports factors at work and it would mean more than twice as many Pacific time zone games.
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