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Message: [QUOTE="CL82, post: 4685308, member: 44"] Yormark seems like an intelligent guy. Here are the guiding principles that the big 12 will use for expansion: Academics Leadership Brand upside Athletic performance Geography, and Culture fit. When you analyze Connecticut against this metric we do look pretty attractive. I believe we'd be the top school academically in the big 12. Certainly we have a national brand that would benefit from association with the big 12. Athletic performance speaks for itself, particularly in the big 12 area of emphasis, basketball. No school has one more men's and women's titles combined than Connecticut. Geography sounds like it might be a knock against us, except BY specifically talked about wanting to be on the East Coast and that being a plus for that category. The last thing is that he wants any institution that joins the big 12 to be "all in". We certainly would be. He talked about that they are specifically looking at schools that bring value, regardless of whether they are P5 or G5. Then he went on to talk about how basketball is a big part of the big 12s future. He considers basketball, both men's and women's, to be a strength of the conference. He specifically talked about heritage as being something he considered a plus. In a lot of ways this almost sounded like his pitch to the conference presidents about Connecticut. It ain't over 'til it's over, but we sure do seem to check a lot of boxes. (Still doomed) [/QUOTE]