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Message: [QUOTE="Ldandy, post: 4644681, member: 4584"] Two things. 1)UConn will still be in the Northeast. Your personal geography doesn't change when you move, nor does the proximity to talent in NY/NJ/Philly. As long as you continue to win, you will remain a desirable brand. Are local kids truly going to care that they are no longer playing Seton Hall or Providence? 2)Almost half of the schools currently in The Big East are located squarely in the Midwest. The days of geographically tight nit conferences are over. If the Big East expands again, I will bet that they add more teams in the Midwest or West as opposed to in the East. At this point, the names of these conferences are more brands than they are descriptors. 16 teams in The Big 10, Louisville and ND in the ACC, Oklahoma, Texas, A&M, Arkansas and Missouri in the SEC etc. [/QUOTE]