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Message: [QUOTE="dayooper, post: 4377171, member: 3859"] Could be. I think there’s money to be saved in consolidating the 2. While there are some brands that aren’t great in the Big12, having schools in 3 or 4 (depending on who goes where) time zones will be a huge benefit to the media partners. The exit fee of the Big12 seemingly has done its job and prevented the break up the conference. Using the Big12 brand instead of the PAC brand leads me to believe that the PAC is losing schools. I think the only 2 that are a possibility to move to the Big10 are Oregon and Washington. That puts 4 into the Pacific time zone making a nice late game set. Then again, ESPN could be wanting to just use the Big12 with that late game. I would assume games against the Big10 teams would get better ratings than Big12 teams, but I’m not sure they want to spend the money. [/QUOTE]