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Message: [QUOTE="dayooper, post: 4353600, member: 3859"] Thank you. This is my point. To the universities, it’s not just about media deals, it’s about exposure. It all comes back to marketing. A great athletic program puts the university brand out in front of more people. Big time athletics is a marketing tool for the universities. Going to NYC was huge for UM, OSU and PSU. They hold alumni events and get alumni to donate that might not normally. It keeps the engagement of those alumni high. Same for DC and now LA. It’s one of the main reasons why ND wants to keep independence, they are able to play a national schedule. Winning programs and athletic cultures are huge. Michigan is one of the biggest examples of this. They have a rabid fan base that extends generations. There are alumni that follow womens softball, gymnastics and field hockey! They take pride in every championship and relish those victories against their rivals. How do the less athletically inclined schools market? They do so by putting themselves in front of as many people as they can. They play a national schedule. Minnesota playing Rutgers and UMD as conference games helps put their brand out their. It’s why the NYC (and now LA) markets are so important to the Big10. While the SEC is incredible at what they do, they are so regionalized that many outside of the area don’t watch anybody but the big dogs unless they are playing them. Alabama, Georgia, Texas, Oklahoma and Florida will get people to watch them because of the name. How do the other schools get to their goals? Okie State might want to be a regional school, but, from what I understand, they still want to bring a higher level of students. With college attendance dropping, many regional schools will have a very hard time making it. They need to true a wider net and bring in more students. Going more national does that. Going back to your original post of the top 10 ESPN markets, how does this show that NYC isn’t valuable to the Big10? You original statement was that NYC wasn’t a valuable market to, well, anybody. [/QUOTE]

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