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Message: [QUOTE="dayooper, post: 4353570, member: 3859"] That’s great for ESPN, but here’s what you are missing. Birmingham has 10% the households that NYC does. If Birmingham has 100% viewership (very unlikely), NYC would only need 10% viewership to match. Would Rutgers alone do that? Nope, never in a million years. Throw in Michigan, OSU, Indiana (many IU alumni in NYC) and PSU and people will watch. These schools have many, many alumni that live in the area and watch their team religiously. I know Fox can show those teams without Rutgers, but having a school in the Big10 makes it more lucrative. The big thing for the schools is branding. By constantly having their brands show on NYC TV, they are potentially pushing their brand to ~7.5 million households. No matter if they watch the game, Michigan, OSU and the others are being talked about by the local sportscasters, their brands are being pushed on ads for games. [/QUOTE]