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Message: [QUOTE="dayooper, post: 4353550, member: 3859"] But what is the data? That could mean anything. Just a few examples: 1. The highest percentage of viewers 2. The most viewers 3. The most money earned by a market 4. Highest ad rates 5. Most ESPN T-shirts sold 6. Most residents visiting the ESPN Zone 7. The most residents that think Chris Berman is a hottie. You are using data that isn’t defined and placing your spin on it. Data is useless with explanation and you give absolutely none. Based on your assessment, one could make the argument that Atlanta, Miami, Nashville, Tampa or any other large market is useless to a sports broadcast company as they aren’t listed on ESPN’s top 10. Are those small markets valuable? Absolutely! Without knowing the ad revenue from each market, you can’t draw anything from ESPN’s post. FYI - You still haven’t answered my question on why universities play big time athletics. Most teams go into the red doing so. [/QUOTE]