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[QUOTE="Slasher, post: 4350012, member: 4452"]
Attendance and sagarin ratings don't really matter either.  That whole thing is kinda silly.

#1 TV viewership (how many people actually watch you)
#2 Value of Brand (how many people donate, interact in social media, etc.)
#3 TV market - less important for those without a TV linear network.  This is a diminishing value.  As more and more programming goes to streaming -- # of subscriptions matters much more -- thus your TV viewership + quality of your brand is very important
#4 Investment in sports - proves the university cares and the community cares.   This shows up in the quality of facilities.
#5 Revenue sports success - if you're not good in football you better be really good in men's hoops
#6 Academics - mostly focused on research.  USNWR are mostly garbage.  You want to be good in the areas the AAU cares about - a better metric from USNWR is the global universities rankings.
#7 Geography/ease of transportation - Geography matters more if it's a 2 hour bus ride from the airport.  Teams want to hop off a plane and be there.
# 8 Everything else - non-revenue sports and pretty much anything else.
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