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Message: [QUOTE="bobbyinaz, post: 2994912, member: 3853"] But, wouldn't their TV PARTNER come to them and say "$20MM is out of our reach but we still want the game so let's make a deal"? That's not what happened here. IMO, the biggest thing here is not that the B12 Championship game isn't worth $20MM. The BIG deal is that the B12 conference TV partner told them to pound sand and walked away and doesn't care who (if anyone) broadcasts the game. This after paying however hundreds of million to broadcast the entire regular season. If I was the B12 I wouldn't be expecting FOX to be a major player in the next round of contract negotiations [/QUOTE]