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Message: [QUOTE="businesslawyer, post: 1763961, member: 55"] Not only negotiations, but negotiations through the press and tweets. Look at how different the interests of Fox and ESPN are for UConn going to the XII in all sports versus football only. Us going in football only is a win-win for Fox, who uses us to try to increase their visibility in Big East hoops specifically and college basketball generally, and then ties Big East audiences to Big XII audiences through our participation. For ESPN, it's a total lose-lose. Pay big money for our football only, which has relatively little value, and then loses their almost free acquisition of our basketball rights to Fox. So at the same time that league versus networks war is going in, network versus network war may be going on as well. (Although if we went to XII for football only, would ESPN move us to ACC for everything else, giving them an even number in both football and all sports?) I said a week ago why would anyone pay for the cow when they were going to have to give the milk away for free. But if one of the networks will get the milk by moving it to a major basketball league that they have sole TV rights for, that is an entirely different equation. Especially as the XII would presumably deduct from our share the basketball revenues we'd get from the Big East or ACC. So if there are two football only members taken, I can see the XII saying BYU and Cincy, but one of the networks pushing them to take BYU and UConn. Crap. Just more scenarios and complications. [/QUOTE]

Verification: First name of men's bb coach