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Message: [QUOTE="billybud, post: 1727647, member: 3850"] Pitt has some tradition....has had 25 1st rounders...and old national "names" like Mark May, Tony Dorsett, Bill Fralic, Hugh Green, and Dan Marino. Sometimes the memory still resonates even when the product fades.....and likewise, negative memories linger when the product has been upgraded from a less illustrious past. I still have a difficult time thinking of Kia's as a higher quality car. "Despite significant product quality gains, Hyundai and Kia find themselves in the unenviable position where consumer perception takes much longer to change than it does to evolve their product lines. According to the [I]J.D. Power 2015 Avoider Study,SM[/I] 14% of new car shoppers avoid Hyundai and Kia vehicles due to a perception of poor quality. The[I]Avoider Study[/I] surveys buyers of new vehicles and asks them why they chose to avoid, reject, or purchase particular models. While 14% of new car shoppers avoid these Korean brands due to perceived quality issues, Kia ranks second and Hyundai fourth among 33 nameplates in the [I]J.D. Power 2015 U.S. Initial Quality StudySM (IQS)[/I], which measures new-vehicle quality after 90 days of ownership." [/QUOTE]