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[QUOTE="Dooley, post: 1702595, member: 2920"]
I know I'm breaking the Key Tweet thread rule by opining here, but since it's gone to Hell...

I think the Houston TV market can be easily studied based on one week's ratings: Saturday, November 2, PrimeTime.

That night, Houston played against Memphis in the biggest regular season AAC game ever.  Houston's coach made a very big deal about selling the place out and being loud on national TV.  The school literally gave away free tickets to make sure it was full for TV.  Kickoff was 7PM.  ESPN2 national coverage.  How many people watched?  748K.  A .6 national...an absolutely DREADFUL rating for a game that was hyped so much. No idea what the local Houston rating was for the game but it came nowhere near the rating for OU/Baylor (see below).

Meanwhile, at 8PM and down the road in Waco, OU vs Baylor kicked off at 8PM.  ABC national coverage.   Game pulled a 4.9 local (Houston), 3.8 national.

[IMG]http://the-boneyard.com/attachments/plug-jpg.13801/[/IMG]

Yes, Houston watches college football.  But they don't want Houston if given the choice.

Again, Houston to the B12 helps Houston FAR more than the B12.  That market is already saturated with SEC and B12 coverage.
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