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[QUOTE="Ldandy, post: 1601733, member: 4584"]
If I were evaluating the top marketable brands in The Big 12, I would go with the following:

Top 10 Brands with UCONN/BYU Addition

1)Texas Football
2)OU Football
3)KU Basketball
4)UCONN Basketball
5)BYU Football
6)Baylor Football
7)WVU Football
8)OSU Football
9)TCU Football
10)KSU Football

Top 10 Brands with UCONN/Cincy Addition

1)Texas Football
2)OU Football
3)KU Basketball
4)UCONN Basketball
5)Baylor Football
6)WVU Football
7)OSU Football
8)TCU Football
9)KSU Football
10)TT Football

Top 10 Brands with Cincy/BYU Addition

1)Texas Football
2)OU Football
3)KU Basketball
4)BYU Football
5)Baylor Football
6)WVU Football
7)OSU Football
8)TCU Football
9)KSU Football
10)TT Football.

JMO but UCONN and BYU gives the Big 12 the best combination of marketable TV Brands regardless of location. If they were really proactive, they expand to 14 teams by offering Cincy and UConn Full Memberships, and Boise and BYU Partial Memberships. In one fell swoop you could wrap up the most marketable TV Brands available on the market. A Football Conference Championship with a BSU or BYU vs UT or OU could make for compelling TV.
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