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[QUOTE="dwalks93, post: 1581264, member: 5598"]
The above tweets totally make sense with the rumors about expansion programs needing "to take a financial haircut."

The Big12 adds a couple of programs at a less than normal B12 tv share. It is a reasonable deal for the expansion teams cause it pays more than the AAC and it allows P5 access and potential for additional revenue when the B12 network gets built.

After adding the expansion teams the B12 goes to work on a network. With the expansion teams it now has the markets to build a network even if the legalities take a year or 2.  In the interim revenue drops a little per team but because they are paying the expansion teams a drastically reduced share it is not a $4 million per team hit. The short term revenue loss becomes an investment which is far less than 2/12ths of the tv revenue. If it keeps OU from bolting it is money well spent and there is a huge potential financial upside if the B12 network succeeds.

UConn and Cincy makes total sense if B12 is adding now with the intend of building a network in the future.
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