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[QUOTE="junglehusky, post: 1533004, member: 61"]
Admissions. I've talked about this a while ago - universities like being in a conference with peer institutions that draw from a similar pool of high school students. You can easily see where Brown or Cornell benefits from being in an athletic league with Harvard and Yale - they want to draw from the same population of students. A high school guidance counselor might be more apt to suggest applying to say, University of Utah as a 2nd/3rd choice when that school is associated with UC Berkeley and Washington. On this front, UConn probably would prefer to associate with the ACC and attract students who are applying to UVA, Duke and UNC. SMU and Baylor may be pretty good schools, but the type of student who applies to those (or to say, Kansas State) is probably not the main type of student UConn wants to attract. And vice versa - kids from New England / New York who grew up fans of UConn, and are applying to UConn, probably won't pick too many AAC or B12 schools as their backup. Geography is a component, but it's more than that.
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