I really doubt that citing WCBB as "the finesse sport" would help its image at all, even if it was remotely possible. Stef, could you just sort of finesse that guard who's driving for a lay-up to make her miss? Basketball is always going to be a mixture of agility and brawn, but women's players average around a half foot shorter than the guys, so making the baskets proportionately equal by having the WCBB at say 9'6'' would certainly help the offense (which everyone in WCBB is suddenly screaming for) and give the average basketball viewer a familiar play to latch on to.
I know there are a lot of WCBB fans who despise the dunk and don't want to see women doing them, but personally I would love to see a guard on a breakaway throw one down and get the crowds fired up. And before anyone goes all silly and says that women need to play the same sport by the same rules as the guys, just grok on tennis's 2-sets vs. 3 sets, gymnastics, track's weight events, XC distances, lacrosse, hockey, a whole bunch of men-specific and women-specific sports, and of course the size of the ball in BB. Always a difficult question, because the banning of contact in women's hockey and lacrosse have limited their appeal greatly, and turning WCBB in the "finesse" direction would just do the same and make it seem like a lesser version of BB. So you go for that familiar brawn\finesse package, but make the dimensions more conducive to women being able do the same things as the guys. And don't worry, the women's game will still not become the guy's game, just maybe a little better than what they have now.