Jon Rothstein's European "Vacation" | Page 2 | The Boneyard

Jon Rothstein's European "Vacation"

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It's a brand. I'm sure he's enjoying his vacation as much as you or I do, or more.

He gets the humble brag and the rep for being obsessed with his job, which happens to have a lot of fans. In the time it takes us to respond to a work e-mail, he posts a tweet that probably accomplishes more.

His job is to sell his brand. I'm not a fan, but he's successful at it.

We're talking about him on a uconn basketball forum. 10 mins of work a day and he's getting the press he needs to keep "working" on vacation. His branding is pretty brilliant actually. It's pretty easy to do, but he's constantly in the spotlight staying relevant
 

Samoo

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We're talking about him on a uconn basketball forum. 10 mins of work a day and he's getting the press he needs to keep "working" on vacation. His branding is pretty brilliant actually. It's pretty easy to do, but he's constantly in the spotlight staying relevant
He's paying for his vacation with that 10 minutes of work a day.
 
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He's paying for his vacation with that 10 minutes of work a day.
A couple of tweets a day and I'm sure he'll have a catchy slogan about vacation and basketball on a t-shirt being sold on his website by next week
 

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