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Doesn't sound like it will continue in its past format.
The event, which typically occurs in early August, was canceled last year amidst the COVID-19 pandemic. The basketball game at Mohegan Sun Arena, which began in 1999 and has raised millions of dollars for the Pat and Jim Calhoun Cardiology Center, had actually been put on hold before the pandemic. Former stars who had played in the game for many years, including Ray Allen, Richard Hamilton, Caron Butler and Charlie Villanueva, were simply getting older, crowds had been getting thinner and the event was losing its spark in recent years.
According to Peter Gold, whose marketing firm, Gold, Orluk & Partners helps coordinate the event, the golf events could “possibly” return next year. The all-star game, not so much.
“Probably unlikely to zero,” Gold said of the chances. “At least not in the form that we know it. What it will look like in the future is uncertain.”
Free access article:
The event, which typically occurs in early August, was canceled last year amidst the COVID-19 pandemic. The basketball game at Mohegan Sun Arena, which began in 1999 and has raised millions of dollars for the Pat and Jim Calhoun Cardiology Center, had actually been put on hold before the pandemic. Former stars who had played in the game for many years, including Ray Allen, Richard Hamilton, Caron Butler and Charlie Villanueva, were simply getting older, crowds had been getting thinner and the event was losing its spark in recent years.
According to Peter Gold, whose marketing firm, Gold, Orluk & Partners helps coordinate the event, the golf events could “possibly” return next year. The all-star game, not so much.
“Probably unlikely to zero,” Gold said of the chances. “At least not in the form that we know it. What it will look like in the future is uncertain.”
Free access article:
Jim Calhoun celebrity all-star game canceled again
The Jim Calhoun Celebrity Classic has been canceled again, and the biennial all-star...
www.nhregister.com