In addition to the coach's personality and reputation, a school's academic reputation, weather and geography, etc, other issues with recruiting are the athletic budget, staff and facilities. Does GW have the resources to send Jen and her assistants all over the place to high school games, AAU games, etc, all year long? Do they have enough assistants to do that? Do they have the medical and training staff and facilities.
UCONN spends $6 million per year on WBB out of a total athletic dept. spending budget of about $72 million. The non-football portion of this total is about $53 million, for comparison to GW. So WBB's $6 is about 11% of our non-football spending. GW's total athletic spending is about $25 million. If their WBB spending was the same % of that total as UCONN's, that would be about $2.8 million, or less than half of UCONN's (admittedly a great deal of UCONN's WBB spending is on Geno's unusually high salary).
GW has benchmarked their A10 competitors in all sports and their strategy is to match at the high end of the conference. That's what the expectation should be for Jen - not the high end of the NCAA including the P5 conferences. You can only do so much with half the resources.
BTW if she is successful, I think Jen will be in a much better position to potentially take over for Geno than Shea, if Shea sticks around the whole time.