A whole lot of things conspired to keep attendance down... and many were interrelated.
A late start for a game in Storrs is tough for a lot of people... especially parents with kids and retirees -- two of the UConn Women's biggest demographics. I'm a night owl, but I still don't like getting home after midnight. And fans have a good alternative....
The TV coverage by ESPN is spectacular compared to the non-existent coverage we had for UConn's first few NCAA games in the early 90's. (I noted that the attendance from the other night was the lowest for an NCAA game at Gampel since the Clemson game in 1990. I took my daughter to that game and we were amazed that over 2,600 other fans were there!) I have the best Comcast cable package and a Roku hooked up to my big screen led TV with surround sound. I can watch ALL the NCAA games live - switching between them as I wish -- and on replay. My incremental cost? Zero! I see more and save a ton of money on tickets, gas, concessions, etc. No uncomfortable bleacher seat, no long waits in the parking garage or worrying about the weather for the late ride home. Sure, being there is great, but watching at home is now pretty great, too... and a whole lot less expensive and inconvenient. I went to the Final Four games last year and spent the big $$$ on tickets and had to watch the games on DVR to see everything that I had missed.
Here are some other factors that affect attendance, in no particular order.
The thrill of UConn winning has worn off a bit. The underdog and upstart is now the overdog. UConn only makes big news when it LOSES! When was the last time the Huskies were even challenged at home by someone other than Notre Dame?
Many UConn Women's fans are not big fans of WCBB overall.
Retirees are getting older, many are leaving the State (but still watch every game on TV... ESPN says that UConn WCBB games average twice the national ratings of every other team... which is why they are on mationally at 9 pm est.). Many retirees that shoulder on in the Nutmeg State simply don't have the money to go to games. In the early 90's you could pay $2 and sit right behind the bench... now they seem to prefer that the seats stay empty if they can't sell them at an inflated price.
I'm a marketing professional, so consider this an educated opinion. The UConn sports marketing team does a lousy job of selling tickets, and the NCAA just makes it harder. Geno himself has been unhappy with the way the team has been promoted and tickets allocated and sold since 1994. Big donors get the best seats... some who really don't care that much about WCBB... then they don't show for many of the games.
And as for Jacobs, he often doesn't have an agenda... or even a point to his writing. He just has this space he needs to fill.