Kansas vs. North Carolina is Most-Watched NCAA Division I Men’s Basketball National Championship Game Ever on Cable Television, Up 4% vs. 2021
www.ncaa.com
The national championship game between Kansas and North Carolina had 18.1M viewers.
The 2022 NCAA Men’s Tournament airing across TBS, CBS, TNT and truTV averaged 10.7 million total viewers and a 17.0 share (the percentage of households or viewers who are watching television at that time) for its 67 live game telecasts, both up 13% over last year. The 17.0 share is the best for the entire NCAA Men’s Tournament since 1994.
The NCAA Women’s Basketball Tournament reported strong viewership numbers this week
abcnews.go.com
South Carolina’s 64-49 victory over Connecticut on Sunday night averaged 4.85 million viewers on ESPN, making it the most-watched women’s championship game since 2004. It was also the fourth-largest audience for the title game since the network began airing the entire tournament in 1996.
The tournament overall averaged 634,000 viewers per game, a 16% increase over last year, with many of the rounds seeing their highest averages in more than 10 years. This was the second year that all games aired on at least one channel nationally instead of going to regional audiences.